INSTRUCTORS

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Lee Morrow CEO, Founder, Master Instructor

Lee Morrow developed the Media Buying course. With over 35 years in the business of buying and selling advertising media, Ms. Morrow has literally "done it all", and helped a generation of younger media professionals on the job learn the skills and professional standards that have become hallmarks of her career.

Lee has supervised local, regional and national media services for such leading American brands as Cover Girl, Union Carbide, Dow Chemical, Heileman Brewing, GEICO Insurance, Faygo Soft Drinks, and CVS Drug Stores, at agencies such as W.B. Doner and Abramson-Ehrlich Manes. She has also held key sales positions in the newspaper, magazine, TV, outdoor, and radio industries. Lee has also held brand management posts at Noxell Corporation (P&G) and Sweetheart Cup Corporation.

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Mary Rygiel Mary Rygiel, Senior Instructor

Mary Rygiel has over 25 years of media planning and media buying experience in all media types. Currently, she is president of Media Relief, a media planning and media buying consultancy which she formed in 1992. Her clients include fast food, hotel, airline, and retail advertisers in South Florida. She had headed the Media Department at Lowe Marschalk in Houston; Yesawich, Pepperdine and Brown Advertising in Orlando; and Duane & Associates in Miami. In these positions, she not only managed the media department, but also supervised the media planning and media buying for all the agency accounts. The clients include Aeromexico Airlines, Universal Studios, Spiegel Catalogs, Beatrice Corporation, LaCosta Resort and Spa, Pizza Inn and Lanier Business Products. Prior to that she held middle management positions at Marsteller and D'Arcy, MacManus and Masius in Chicago. Mary joined the Media Buying Academy in 1997.

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Don Davis, Senior Instructor

Donald Davis is the Chief Executive of dhd Communications in the Greater New York areaoffering innovative solutions toward the integration of media and marketing communications.   He has experience across almost every category of business, and every media platform, on the ad and media agency side, always bringing together the core ingredients of a media buy toward great activation results, focusing on the consumer as the center of the universe.

Don's agency experience at Y&R, Gyro Advertising, MEC, and d exposito & Partners is supplemented with client-side work at Subway, overseeing Media & Marketing Services, along with a wide spectrum of consulting projects.

Having built media departments, overseen planning and buying operations, designed and delivered training programs and been in the marketplace as a buyer for every single medium, gives Don the credentials as a Senior Instructor at the Media Buying Academy.  He has a reputation for always treating media sellers as partners and receiving the same in return, resulting in the absolute best solutions to address client marketing objectives.  He has written white papers and speeches for many clients, and has led his teams toward award-winning work, always contributing to ROI or ROE.

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Paul Silverman, Senior Instructor

Paul Silverman is an award winning media executive with senior level experience on the agency, client and sales sides of the business. 

His extensive accomplishments span running Global Media for Fortune 500 companies to working with local businesses on neighborhood level marketing efforts – and pretty much everything in between.  Paul began his career working in the media departments of top 10 NYC advertising agencies such as Ogilvy & Mather and Backer Spielvogel Bates on such flagship accounts as Miller Beer, M&M Mars, Hardee’s, Unilever and American Express.  Since then, he has been the Media Director at both the Campbell Soup Co. and Novartis Pharmaceuticals. 

Paul currently handles consulting projects and owns a Direct Mail media company based in New Jersey.  Over the years Paul has held leadership positions with, and contributed to, many media associations including the ANA, ARF, RAB, TVB, MPA, Media Post, and ESOMAR.  

 

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Anne Morse, Senior Instructor

Anne Morse has been a media planner and buyer for more than 25 years, and owns a media buying service in San Francisco.  Her background includes working in San Francisco agencies such as Foote Cone Belding, Cunningham & Walsh and Mindshare.  

She has planned and bought virtually every type of media, including broadcast TV and radio, cable TV, print, outdoor, and transit, both nationally and internationally.  

She has planned and/or purchased media for a wide variety of clients, with a particular emphasis on retail and non-profit.  Some clients for whom she has bought and/or purchased media include: Cost Plus World Market, Planned Parenthood, Mervyn’s, Safeway, JC Penney, Cisco Systems, Ford, Toyota, PowerFoods, Pendleton, Qantas Airlines, Wallace Foundation, Natural Resources Defense Council, San Francisco Zoo, San Francisco Exploratorium, San Francisco Giants, and California Nurses Association.

 
 
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Allen Scott

MBA 513 Shriner Court, Union Bridge, MD 21791 Phone/Fax 443 937 6723 Email mediabuyingacademy@comcast.net