“Call Me Now” Commercials

I have noticed that many of what I call, “Call Me Now” television ads – direct response to consumer – are required by law to notify consumers of various key points not covered in the audio portion of the commercial. Some had five lines of 6 pt. unreadable text that aired for all of 1 to 2 seconds; some had 1/3 of the screen occupied with this text, still at the 6 pt. type for 1 to 2 seconds; and one I saw had text occupying 2/3 of the screen – yet it was still up on the screen for only 1 to 2 seconds. There is no way the consumer can possibly read that small print to begin with, much less in 1 to 2 seconds. What kind of ridiculous law is this, and doesn’t the FCC realize what a joke this is?

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